What is social media marketing proposal letter?
A social media marketing proposal letter is a letter written by an individual or an organization, that is providing social media services. It is addressed to the client organization, which needs to be convinced about the organization’s expertise so that a deal can be made. This letter is, usually, attached with a comprehensive proposal, and serves the purpose of providing a gist of the main proposal.
Social media has gained importance in recent years, due to the high exposure and awareness of people as well as its easy accessibility and reach. Due to this, the organizations have started opting for social media platforms as well to advertise and market their products and services. The high demand for online purchases is also one of the reasons why organizations try to reach their potential customers through social media channels.
Some organizations handle their social media accounts themselves, while others prefer outsourcing to the specialist organizations, that are experts in conducting social media marketing. The latter option helps them in reaching out to a great number of customers, without going through the hassle themselves.
The companies, which are offering social media marketing services, try to approach such potential clients, who want to outsource or who might be interested. One of the effective and formal ways is to write them a proposal letter, with the main details, that are explained in the detailed proposal. This letter is like a summary of the proposal as well as adds a personalized touch to the offer of services. In addition, it also serves the purpose of a marketing tool, through which the organization can advertise its skills and experience to the client.
Important details to add in the letter
Generally, the following details are included in such letters, which may vary in different scenarios:
- Details of the client.
- Details of the organization.
- The proposal of social media marketing, with all the relevant details.
- Experience and expertise.
- Convincing statements.
- Benefits to the client.
- Attached documents, if any.
- Any special offers.
- Effective start date.
- Show openness to communication and change.
If a potential client gets interested in the idea, after reading this letter, he will go through the detailed proposal, and analyze, if the deal would be beneficial for him. If he deems it to be advantageous, he will go for it and sign the contract. Otherwise, he would reject the offer, and the organization may have to work toward attaining some other project or client.
Sample Letter
Dear Mr. David,
I am writing this letter to show my gratitude to you for choosing us for providing social media services to your company ABC Limited.
We have been handling the social media accounts of various companies for the past ten years. Their names are listed in the detailed proposal, attached with this letter. Our experience, and the gained expertise, have equipped us with the tactics, that help us in generating a maximum audience. As per our record, on average, we have been able to increase the online sales of our clients by up to 65%. The satisfaction level and the good reviews for our clients’ organizations have risen to 85%.
We will be managing all your social media accounts, including Facebook, Instagram, etc. Normally, we charge $[X] per month for our social media services package, that you have opted for. However, we would like to offer you a 10% discount, which makes it $[X] only.
As per your discretion, we can take over the task, and start serving from 1st October 20XX. Let us know if you need any other information, or any changes in the proposal.
Thank you once again.
Regards,
Victoria Steven.
